Hypebeast generally refers to a person who is devoted to acquiring fashionable items, especially clothing and shoes. Hypebeast is a word that is composed of two distinct words melded together (in this case through combining the sense of hype meaning "publicity" and the sense of beast meaning "something formidable"). Although it is believed to have come from the name of an online magazine largely devoted to fashion and footwear, hypebeast appears to be broadening in meaning. The precise meaning of the word is somewhat in flux; in many cases it is applied to those who are particularly ardent in their collecting of limited-edition items (especially sneakers and articles of clothing), while in others it simply refers to those who are in general pursuit of a fashionable lifestyle.
SOURCE: MERRIAM WEBSTER DICTIONARY
A Bathing Ape is a Japanese clothing brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.[1][2] The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto. The Kyoto store also includes Bape Gallery, a space used for various events and art shows sponsored by Bape. There are also stores located in Hong Kong, New York City, London, Paris, Taipei, Los Angeles, mainland China, Bangkok and Singapore.[3] The company previously operated (Busy Work Shop), Bape Cuts hair salon, Bape Café, BABY MILO and The cay Soldier. Nigo also founded the secondary lines AAPE (by A Bathing Ape) and BAPY (Busy Working Lady). In 2011, the company was sold to Hong Kong fashion conglomerate I.T Group for about $2.8 Million. Nigo left the brand in 2013.
SOURCE: WIKIPEDIA
Supreme: the name says it all. This is a company that evolved from being a small skate store on a semi-abandoned block in downtown Manhattan to becoming a fashion brand that creates pandemonium each time they have any major product releases. In the past, people in the fashion scene dismissed Supreme as just simple skate-wear. Nowadays, it is now lauded as one of the coolest and highly coveted streetwear brands in the world. They have become a major face in the fashion industry that they even have collaborations with some of the biggest names to have ever been heard when it comes to fashion brands, and they're getting them left and right with ease.Supreme is something of an underground fashion brand that it only lets people who have "earned" their right to shop in their stores. It is a place when authenticity and respect is of the utmost importance.
For many it is their secret club, their secret society, and their fashion bible. The merchandise themselves are even tough to get like a hacker looking for the most hidden of all secrets in the deepweb. The brand itself has even become an enigmatic code that has left everyone in the fashion scene, or even outside of it in a daze just by trying to crack its mysterious and extremely guarded code. When it comes to their releases their is one thing that the people would always expect, and that's the long lines of people waiting for the store to open its doors and the chaos that is sure to ensue during that time. The lines would be really big that camping outside the stores used to be the norm, that is until they banned it.
Ever since then the early mornings of its openings would usually contain a mixture of several hundred skaters, high school kids, journalists from the business, entertainment, and fashion beats, along with all those money-hungry scalpers. These things became a regular occurence to go with all the crowd control involving plenty of security guards and crowd control barriers; not to mention tickets, release dates, and the store expansions.
SOURCE: SUCCESSSTORY
